SERVICE OVERVIEW: Marketing, Public Relations, Commercial Advertising, Video / Web Production, Web Design, Intranet Development, Graphic Design, Illustration, 2D/3D Animation, IT Infrastructure,Software Development, Database Architecture, Commercial Photography, & Storyboard.
COMPREHENSIVE SERVICES
MARKETING
1. Market Research & Competitive Intelligence: We gather information about your product/ service market and your customers. Market research provides important information to identify and analyze the market need, market size and your competition. We provide specific data on product development and competitor events aimed at yielding a competitive edge. Competitive intelligence is more than analyzing competitors — it is about making the organization more competitive relative to its entire environment and stakeholders (customers, competitors, distributors, technologies, macro-economic data etc.)
(Implementation: see social /opinion research & database architecture)
2. Strategic & Operational Planning: We help you determine where an organization will be in a year, how it's going to get there and how you'll know if it got there or not. We provide a 5 stage process ranging from your current and future Mission, Vision, & Value Statement to your Scenario Analysis and Strategic Plan.
(Implementation: mission, vision, & value statement, scenario analysis and strategic plan)
3. Pricing Strategies: 01 Competition-based pricing 02 Cost-plus pricing 03 Creaming or skimming 04 Limit pricing 05 Market-oriented pricing 06 Penetration pricing 07 Price discrimination 08 Premium pricing 09 Predatory pricing 10 Contribution margin-based pricing 11 Psychological pricing 12 Dynamic pricing 13 Price leadership 14 Target pricing 15 Absorption pricing 16 Marginal-cost pricing.
4. Branding & Product Positioning: We create an image or identity in the minds of your target market for your product, brand, & organization. We concentrate on the continual positioning of your product or service. We reposition as the market changes, and de-position your competitor's product image and identity. (Example: Macintosh vs. PC) We provide a continuous and consistent application of your brand's image in all business communication channels and media.
(Implementation: see Advertising, Graphic Design, and Web Design)
5. Customer Engagement Development: We initiate both consumer and company-led engagements with your company and your brand. The medium of engagement can be online or offline.
(Implementation: see speaking engagements, blogs, promotional events & product launches )
HFP Copyright 2007 | brian@hopperface.com | ph: 405.820.3412
